A dynamically developing market requires new ways of presenting the information. Modern society is spoiled and selective. Therefore static (passive) content, no matter how bright and original it may be, can no longer fully cope with the promotion function. According to research, the level of attention of the audience to new information dropped to 8 seconds, and some analysts talk about 4 seconds in general.
In this regard, marketers face a difficult task – not only to present the company’s products or services but also to keep the audience’s attention, to ensure that the necessary information is viewed in full and assimilated by the consumer.
Today’s promotion professionals see the solution to these challenges in creating interactive multimedia presentations. Interactive content is an effective tool that can return marketing to its former effectiveness.
Let’s define the concepts. So, Interactive content:
So it is customary to call any content that implies the user’s active participation and requires him to perform any actions: click, assemble the constructor, spin, select an option, etc. Interactive content engages the user and keeps his attention. The personalized experience creates a sense of communication with the company for the user, and the interactive advertising content turns into a captivating story.
Through interactive content, a person forms the concept of a product or service. The main components of interactive content are: getting information, entertainment, learning. Personal experience from interaction and engaging processes make interactive content the most effective for attracting customers.
The latest analytics are as follows:
– 87% of marketers find interactive content much more effective at grabbing attention than static content
– 93% of marketers find interactive content extremely effective for consumer education
– Interactive content provides five times more page views than passive content and generates two times more conversions
Plus, interactive content will set you apart from the competition. Users, having gone through personal experience, are psychologically more receptive to purchase. The impressions received often lead to feedback from the brand.
Interactivity increases the attractiveness and digestibility of content, which many examples have already proved. Creative design and presentation of multi-level information create unique value for the user. Interactive exhibits contain elements of surprise that stimulate the user’s interest in further exploring the content. Data in an interactive presentation can be presented in various ways: graphically, using video or animation, using sound effects, narration, etc.
Interactive infographics are a great way to visualize a lot of information. Built-in buttons allow the user to select specific data. The familiarization components are located on the home screen. Choosing a specific one, the user gets to the node of this component, from where he has the opportunity to move further in different directions to get to know the characteristics of the product as profoundly as possible.
Multimedia is the presentation of content by combining different types of information (static and dynamic). This technology combines text, sound, graphics, video, photos in a single digital space.
The term “multimedia” also denotes the final product based on multimedia technologies, multimedia tools, and modern computer equipment.
Multimedia technologies are a combination of technical and didactic means. Technical multimedia means converting information from analog to digital to store and process it and reverse transformation so a person can adequately perceive that information. These tools include a multimedia computer, television and radio tuners, devices for inputting video images into a computer for digitizing, aboard for working with a video camera, camcorders, digital cameras, web cameras, various screens, dimming devices, audio-video playback, and information display devices, devices for remote control of technical means.
Multimedia is characterized by flexibility, interactivity, integration of various types of information, which makes it an efficient and productive technology.
Features of multimedia resources:
– Information is presented in one resource in digital form and is contained in different forms (text, graphics, animation, video) & various combinations of these types.
– Information is organized based on hypertext and hypermedia technologies.
– The information is presented in an interactive form, making it possible for the user to interact with the resource actively.
Today, multimedia technologies are actively used in business, marketing, in the leisure and entertainment industry, in a word, where it is necessary to efficiently and effectively convey large amounts of information in a minimum period. In our information age, the role of multimedia in the social, cultural, educational environment is increasing, and today the concepts of “multimedia technologies” and “modern society” are already inseparable.
MULTIMEDIA: SIMULATORS AND SIMULATORS.
Modern multimedia technologies make it possible to create interactive learning virtual environments, virtual prototypes, planetariums, simulators, simulators, and much more. More recently, computer graphics and VR experiments resembled alchemy, but today many high-tech multimedia products cannot avoid without their existence. VR technologies are widely used in economics, business, science, education.
VR technologies became in demand where training in existing facilities is fraught with risk, or it is challenging to organize it technically. For example, in aviation, astronautics, medicine, in the training of rescuers, etc. In these areas, constant training is a prerequisite for developing skills and mastery. It is often much easier and safer to create a virtual simulator than to organize training in another way.
Let us remind you what VR is – an artificial world created by technical means, which is felt through the sensory stimuli provided by a computer: sight, hearing, touch, etc. Virtual reality simulates both impact and reactions to impact.
Multimedia technologies, thanks to the combination of different info types, have formed a qualitatively new way of presenting visual information. Multimedia presentation of data in education has created a progressive, ergonomic environment for displaying educational content, interactive visual modeling, and research. The basis of multimedia – a combination of informative, aesthetic, and emotional components – allows you to make the learning process exciting, arouses genuine interest and a desire to learn new things.
Spectacular, expressive multimedia resources are essential when working with the new generation, so-called “clip thinking.” Today digital technology dominates print, just as a pattern once overshadowed manuscript, and that in turn – oral culture. Multimedia, which is a synthesis of expressive means, dominates the world thanks to its audiovisual impact. Thus, today’s visual-sensory learning process is a priority and more effective than the verbal dialogue between the teacher and the student.
Today, thanks to multimedia, the learning process takes place at a higher and higher quality level, providing the visibility of educational information. Multimedia representations of the studied subject contribute to a better perception and consolidation of the topic. The interactive-intellectual mode retains attention, involves in the process, promotes memorization, emotional-sensory perception contributes to better assimilation of the material.
Assuredly, multimedia technologies decorate our life, make them more attractive, facilitate many processes, help to make choices, and master new material. And every day, these technologies are only getting better.